ABOUT US

Super Fitness Group was founded with a simple belief: the fitness industry deserves better. After decades of combined experience as professional athletes, commercial fitness consultants, and partners to the world’s leading equipment manufacturers, our founders witnessed firsthand how outdated, slow, and impersonal the buying experience had become.

Orders were placed only during 9am - 4pm business hours. Communication was inconsistent. Delivery timelines were unclear. Service was an afterthought.

And customers — commercial or residential — were left in the dark until a crate showed up weeks or months later.

We knew the industry could do better. So we decided to build the company we always wished existed.

A Modern Fitness Company Built on Experience & Technology

Unlike traditional online distributors or equipment stores, Super Fitness Group combines deep industry expertise with cutting-edge technology to provide a seamless, transparent, and fully supported experience from the moment you browse our catalog to years after the equipment is installed.

Our team has designed fitness centers for:

• Government facilities & military bases
• Major health clubs & boutique studios
• Chains of hotels & apartment communities
• Physical therapy centers, senior living facilities, and universities

We understand the demands of high-use environments and the expectations of performance-driven customers.

This real-world experience is at the core of how we build, test, and curate our product line.

The Only Fitness Equipment Company With a 24/7 Customer Experience App

The fitness space has traditionally lacked transparency, speed, and accountability — so we fixed it.

Through our Super Fitness Group App, customers get:

• 24/7 live customer support (chat, video, phone)
• Real-time order tracking from production to warehouse to doorstep
• Book-a-tech™ service scheduling for in-home or on-site repairs
• Instant technician video support for quick troubleshooting
• Maintenance reminders & product education
• Exclusive monthly discounts & wellness perks

No more “We’ll get back to you Monday.”
No more waiting months without updates.
No more guessing.

We are the only fitness equipment company open 24/7 with live USA specialist standing by

Speed, Transparency, and Next-Day Fulfillment

The number one complaint in the industry is slow communication and slower shipping.

At Super Fitness Group, we solved that with:

• Next-day shipping on select in-stock items
• Clear lead times on larger commercial pieces before any payment is made
• Proactive communication from order to delivery
• A dedicated fulfillment specialist assigned to your account

We believe trust is built through clarity, speed, and honesty — not fine print.

A Long-Term Relationship, Not a One-Time Purchase

Every new customer begins with a 4-Part Welcome Series that sets you up for success:

• Your Machine – How to use it, care for it, and get the longest lifespan
• Shipping & Delivery Specifics – What to expect from freight to unboxing
• Maintenance Protocols – Keep your equipment running like new
• Machine-Specific Workouts & Training Guidance – Get maximum value from day one

Customers also receive:

• Monthly discounts on luxury sportswear and health brands
• In-Person equipment demos and training
• Access to our referral rewards network
• Virtual library of workout plans and videos
• Free 3D Design gym floor plan
• Entry into product giveaways
• Opportunities to earn cash through our affiliate program

We think long-term. We support long-term.
And we build relationships that last long after installation.

Our Mission

To redefine what a fitness equipment company should be by combining elite-level expertise, premium equipment, and world-class customer support — all delivered with the responsiveness and transparency customers deserve.

Super Fitness Group is here to raise the standard of the entire industry.
And we’re just getting started.